IGA and Northwest Grocers
We helped Northwest Grocers – a partnership of independent grocery retailers – with a CTV ad campaign for a select number of members. This was a pilot project to explore the possibilities of future CTV campaigns with Northwest Grocers.
Coordinating logistics.
In collaboration with Northwest Grocers and our videographers, I lead the logistics planning of filming five grocery stores in a span of two days in Washington and Oregon.
A standardized process.
By following a template storyboard process, our videographers were able to film each store in an timely manner without compromising on quality.